With the development of society and the difference in the ratio of male to female, the proportion of single and Dink families is increasing. In people's lives, pets have become more and more indispensable partners and members, and this kind of customer group meets the spirit of companionship and emotional dependence. As a result, the pet economy market has emerged.

      According to the National Bureau of Statistics of China, from 2010 to 2016, the compound annual growth rate of China's pet industry was 49.1%, which is the first growth in various industries. In 2016 alone, the overall consumption scale of the Chinese pet industry reached 122 billion yuan.

                                    Freeze-dried chicken

   According to the "2016 China Pet Industry White Paper", in 2016, pet owners spent more on pet staple food, medical care, health care products and snacks, among which the main grain purchase accounted for 35.16%. In addition, according to statistics, in terms of the amount of pet consumption, the pet-related consumption of households in China will continue to increase. In 2016, the amount spent by each household on pets is about 1235 yuan. It is expected that this value will increase by about 30% year-on-year to 1606 yuan per household in 2017, and then continue to rise. By 2020, the average pet expenditure will rise to 2702. Yuan, CAGR was as high as 21.6% between 2016 and 2020.

                      Freeze-dried duck gizzard

With the increase in household spending, the overall size of the pet industry will continue to expand, and pet food-related spending will double. In 2016, the industry's revenue was about 33.1 billion yuan. It is expected to increase to 50.2 billion yuan in 2017. By 2020, this figure will grow to 96.4 billion yuan, and the compound annual growth rate between 2016 and 2020 will reach 30.7%.

In March of this year, the American Association of Pet Producers (APPA) released a survey data on the relationship between owners and pets: more than 80% of the owners regard pets as their family members or friends, and are willing to satisfy pet quality and spirit. Double demand. At the same time, the report further reveals new trends and predictions of pet products and services consumption: pet owners have not met the low-level needs, but are advanced to a higher level of consumption, pets are increasingly treated, and pet owners are more willing to purchase natural health. High nutritional value pet food, and innovative products are more attractive to their consumption. This is also an important reason why pet food can become an explosion of imported goods.

     In foreign countries, freeze-dried pet food products are rising in the pet food field. Freeze-dried pet foods meet the double demand of pet foods for “healthy, nutritious, natural” and “innovative pet products”.